Nielsen’s Jonathan Carson on What Location Means for Shopper Insights 
Written by Drew Volpe on April 3, 2012 – 11:51 am
Written by Drew Volpe on April 3, 2012 – 11:51 am At the ARF’s Industry Leader’s Forum, Jonathan Carson, Nielsen’s CEO of Digital, gave a talk about what mobile location technologies mean for consumer and shopper insights. He begins by discussing the enormous power of location for marketing and market research: We think location is a very, very big deal. Probably the most interesting fundamental new [...]
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