Which MLB stadium hits a home run with fans?


We collected feedback from more than 7,000 MLB fans about their stadium experiences and re-imagined the playoff bracket, using customer satisfaction measures to determine this season’s winners. See how it plays out.

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Insights Expert Kassandra Duane Joins Locately

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BOSTON – Locately has appointed Kassandra Duane as senior vice president, client services. A subsidiary of Kansas City-based Service Management Group (SMG), Locately is the nation’s leading location analytics and shopper insights firm—using consumer-facing mobile research app, SurveyMini®, to uncover behavioral and reported data.

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Fourth of July Consumer Behavior Mirrors Memorial Day


With over 13,000 surveys completed and 615,000+ retail visits detected, our data reveals that Memorial Day shopping is a strong predictor of Fourth of July behaviors. Channel visits, items purchased, and frequency of purchases closely mirror our findings from the Memorial Day study.

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Hosting a Party Inspires Memorial Day Spending

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We collected survey and behavioral data for two weeks before Memorial Day, and our results highlight shopping behaviors leading up to the holiday and revealed that activations were most likely to inspire shoppers to purchase.

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Spring Cleaning Shopping Spree


Using the SurveyMini smartphone app, Locately collected self-reported and behavioral data from more than 32,000 consumers to learn more about thier plans for spring cleaning.

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Service Management Group promotes Chris Egan to President and Chief Operating Officer


KANSAS CITY –– Service Management Group, Inc. (SMG) has announced the promotion of Chris Egan to President and COO. Egan oversees client services, research, and sales. Chairman and CEO Andy Fromm continues to focus on product innovation and global expansion while remaining accessible to clients.

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Bringing the power of web analytics into the physical world


In a recent HBR blog article, Tony Costa compares the use of web analytics for understanding customer behavior online to the rising use of Location Analytics, which tracks customer behavior in the physical space. While 98% of IR500 retailers are using some for kind of web analytics tool, few brick and mortar retailers employ analytic solutions to understand customer behavior in-store.

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Watching the Olympics opening ceremony leads to +8.3% bigger baskets at retail


The Olympic Games are a global event that captures the attention of the world for two short weeks every two years. Consumer packaged goods (CPG) manufacturers spend huge amounts of money to sponsor and advertise during the Olympics. But what’s the impact on shopper decision-making in the aisle?

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Attractive Holiday Displays Make a Big Impact

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This past holiday season, we executed Locately’s next-generation shopper intercept to understand how America shopped for holiday food occasions. We invited 2,100 shoppers to share their location data with Locately during November and December 2013 via Locately’s smartphone app.

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The best way for retailers to grow the basket this holiday season? Free gift with purchase.

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The holidays are a busy time of year and retailers will do whatever it takes to enhance the holiday shopping experience and capture additional sales. But just how effective are retailers at getting shoppers to spend more money?

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